Advertising Media Planning (Sixth Edition)
Cere oferta pret
Discussions of media planning as the a€œnoncreativea€ side of advertising miss the boat entirely. A successful media plan requires creative decisions on media,
Discussions of media planning as the a€œnoncreativea€ side of advertising miss the boat entirely. A successful media plan requires creative decisions on media, time frames, dollar distribution, and more. In addition to having in-depth knowledge of available media resources, the .
Producator: Mc Graw Hill
Cere oferta pret Advertising Media Planning (Sixth Edition)
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